CRADA
WRITER / PRODUCER
Crada Pure talent
will always find a way. All it takes is a beat. Crada started off with nothing
but a dream. A dream of his music on the airwaves, his drums on the big screens,
his melodies pressed on a cd, people singing along to his songs. And although
the odds were not too good in the beginning, he found a way to work on this
dream. As a kid from a small southern german town Crada’s first musical
endeavour made him beatmaker and dj for a local boombap hiphop group, only to
soon after realize that the local shows and selfmade demo-tapes were simply
not enough.
In 2005 Crada enrolled at Germany’s most prestigeous music school „PopAkademie“
in Mannheim and at the same time started looking for a management to help him
get his music to more high profile artists. Incredible as it sounds, the very
first beat his management ever sent out was immediately picked and released
by one of Germany’s biggest rap legends and topselling artists Samy Deluxe,
an incident the rapper still claims as a unique scene in his entire career.
All it took was one beat. Coming from a strictly hiphop background, Crada was
never willing to let anything limit himself to just one genre. With the help
of his music school he learned to play instruments, worked on different projects
from soul music to pop and rock productions, songwriting and industrial music
design which gave him the opportunity to include a full symphonical orchestra
for his hiphop productions. Needless to say, that Crada wrote the arrangements
and melodies for the whole orchestra. Meanwhile more commercial success came
along the way. The german hiphop scene started acknowleding Crada’s musical
talent and kept him busy with production work. In 2007 Crada went from video
singles in rotation to top-ten selling albums to a commercial for Mercedes-Benz
and his name blew up within less than a year in Germany, Switzerland & Austria.
It was none other than Sheek Louch of the legendary LOX that wanted to use one
of Crada’s songs as the official single for the long-awaited D-Block compilation
album through E1 Entertainment. Crada’s very first song to be officially
released in the US ended up to be a people’s and radio station’s
favourite and entered the Top 40 of the billboard album charts in June 2009.
And once again: All it took was one beat. Only 2 months after this ground-breaking
release for Crada, one of his productions was requested as a track on Kid Cudi’s
debut album for G.O.O.D. Music/Universal, one of the most anticipated albums
of the year 2009 and the debut of an artist that had been nominated for numerous
„best newcomer“ awards with just one single ever released to the
public.
Clearly, this placement was another milestone for Crada whose name now, for
the first time, appeared alongside superstars like Kanye West, Common and MGMT.
The album sold close to half a million units worldwide and made Crada one of
the most sought-after urban music producers in Germany.
But Crada’s newest project turned out to be even bigger than that. After
a 2-week studio session in New York, Crada concentrated on working on songs
for the biggest newcomer the hiphop scene has witnessed in years: Drake. The
young Canadian superstar decided to use a composition by Crada as the opener
of his debut album, a release all major labels had started one of the biggest
bidding wars of all times about. Prior to that, Drake became the first artist
ever to be nominated for 2 Grammy awards without having a single or an album
released to the public. What made this placement even more special: Crada’s
beat was the first track to to be a keeper for the highly acclaimed album „Thank
Me Later“, after Drake and his team went through music submissions from
literally every producer on the world.
Today Crada is one of the most interesting new producer/songwriters from Europe.
With releases all over the world, Crada is the new kid to watch or as DJ Jelly
(one of Atlanta’s most legendary djs) states: „Crada is the best
unknown producer in the world right now“. Boosted by the fact that his
initial dream is slowly turning into reality, Crada works on new productions
for nearly every US major label, ready to release the one song that turns him
into a producer superstar.
And we all know: All it takes is just one beat.